Driving Legacy: Mercedes-Benz of Harlingen Joins the Bert Ogden Family
The grand opening of Mercedes-Benz of Harlingen on July 24, 2025, marked a significant moment for the Bert Ogden Auto Group and the Rio Grande Valley (RGV) community. It was a celebration of luxury, legacy, and community spirit—a proud declaration that luxury automotive excellence has reached new heights in South Texas.
Celebrating Community and Luxury
As the first and only Mercedes-Benz dealership in the Bert Ogden Auto Group’s portfolio, the event was more than a showroom unveiling at 8522 W. Expressway 83; it was a celebration of lasting relationships and a testament to the commitment to the local community. Natasha del Barrio, CEO of the Bert Ogden Auto Group, set the evening’s tone by sharing an endearing story about the company’s principals, Bob and Janet Vackar. Reflecting on their early days in the Valley, Del Barrio recounted, “When the Vackars moved back to the Valley in 1983, Bob gifted Janet a used Mercedes-Benz. Bob lovingly described it as avocado green, while Janet insisted it looked more like baby poop green.” The humorous anecdote set the stage for a night filled with camaraderie and celebration.
Dr. Milton Gonzalez, a long-time friend of the Vackars, led the invocation and captured the essence of the company’s mission. “Some companies exist simply to move product, but others, like Bert Ogden, exist to move people,” Gonzalez emphasized, highlighting the company’s community-oriented philosophy. “May their presence extend beyond business, into compassion, wisdom, and legacy,” he added.
Ribbon Cutting: A Symbol of Local Engagement
A ceremonial ribbon cutting, attended by dignitaries from the Harlingen Chamber of Commerce and the RGV Hispanic Chamber of Commerce, underscored the dealership’s deep roots in the local community. Christian Corrales, Board Chairman of the Harlingen Chamber, praised the Bert Ogden Group’s dedication to the region. “This isn’t just about selling luxury cars; it’s about inspiring dreams and raising the bar for business practices in our community,” he asserted.
Cynthia Sakulensky from the RGV Hispanic Chamber noted the significant economic impact of the Vackars’ enterprises. “With over a thousand employees across 25 stores, your impact is profound. Your support of education initiatives, especially at UTRGV, elevates the entire region,” she expressed. The dealership’s launch, she noted, was only the latest example of the Vackars’ commitment to regional prosperity.
Rising Through Challenges
Reflecting on their journey, Bob Vackar shared the trials and triumphs experienced over the years. “In the beginning, we faced floods and tough economic transitions with the Harlingen store,” he recalled. “But working together with the community, we overcame those challenges.” His sentiments were echoed in Janet Vackar’s emotional tribute, stating, “We’ve faced many trials, but each one has made us stronger, and with gratitude, we cherish the unwavering support from everyone in the Valley.”
The evening’s program included mingling, live music, and entertainment acts like a cigar roller and a casino night, creating a vibrant, celebratory atmosphere. Yet despite the festivities, the underlying message was clear—the Bert Ogden Auto Group, led by the Vackars, is committed to fostering a purposeful future for the region.
Impact on the Rio Grande Valley
The introduction of a luxury brand such as Mercedes-Benz in Harlingen signals a significant boost for local commerce and bolsters the city’s reputation as an emerging hub for luxury automotive experiences. By setting new standards in customer service and community engagement, the dealership not only enhances local infrastructure but also attracts potential investors and tourists to the Valley.
The positive economic impact is expected to reverberate throughout the region, with increased opportunities for employment and collaboration among the local and business communities. As evidenced by the stories shared during the opening, the presence and growth of businesses like the Bert Ogden Group instill hope and inspiration in Valley residents to pursue their dreams, potentially facilitating a flourishing commercial environment in South Texas.
Looking Towards the Future
The successful opening of Mercedes-Benz of Harlingen not only enhances the profile of the RGV but also serves as a catalyst for future growth and development. The Vackars’ long-standing commitment to the community is evident in their continued investment and advocacy for education and regional initiatives. In the words of Mayor Norma Sepulveda, “Your dedication makes a significant impact on Harlingen and beyond. We look forward to seeing how you drive our community forward.”
For those interested in exploring this new pinnacle of automotive excellence, Mercedes-Benz of Harlingen is now welcoming guests to their state-of-the-art showroom. Residents and potential car buyers are encouraged to experience firsthand the luxury, community spirit, and innovative services that the Bert Ogden Auto Group has brought to the Valley.
This vision of continued collaboration and success paints a promising picture for the Rio Grande Valley—a future rooted in heritage, driven by innovation, and committed to empowered growth. As the community commemorates this milestone, Valley residents can be confident that they are part of a legacy in the making—one that promises luxury, opportunity, and enduring connections.
