La Feria News Closes After More Than a Century in Print
In a seismic shift for the local journalism scene in the Rio Grande Valley, the longstanding La Feria News has announced its closure after 102 years of dedicated service to the community. The decision is met with heavy hearts as both La Feria News and its sister publication, Los Fresnos News, have succumbed to the financial challenges that have loomed over local newspapers nationwide.
Historical Significance and The Road to Closure
La Feria News first opened its doors in 1923, a time well before the rise of the internet and social media, establishing itself as an essential fixture in the community. Over the years, it chronicled not only local events but also pivotal moments in the region’s history, like the dramatic 1970 plane crash at the Shrine of Our Lady of San Juan del Valle. For many, the newspaper served as a cherished record, documenting the lives and achievements of Valley residents.
Landon Jennings, who took over management of the newspaper with his sister in 2020, reflects on this legacy with great pride. “It breaks my heart a little,” Jennings said. “They appreciate the paper. When a local boy earns an Eagle Scout, that’s not going to be in many big news organizations.”
Despite its integral role, the publication struggled financially, breaking even at best. Jennings candidly admitted, “We never took salaries for ourselves, we never got a return on the investment.” As deficits mounted, it became unsustainable to keep the presses running.
Community Reaction and Emotional Farewells
The news of the closure has undeniably hit the La Feria community hard. Residents like Noelia Cantu, who grew up reading the La Feria News, find it difficult to let go. “It’s sad, sad to see it go, after so many years,” Cantu lamented. She credited the newspaper with keeping her informed through diligent research and reporting.
Priscilla Uribe, Director of the Bailey H. Dunlap Memorial Library in La Feria, underscores the importance of preserving such rich historical resources. “History is important, especially for small communities like this,” she explained. Fortunately, the library will archive the newspaper’s history, ensuring that the stories and records remain accessible for generations to come.
The Broader Impact on the Rio Grande Valley
For those involved with the local journalism landscape, the closure is a wake-up call to the financial realities facing smaller, independent news outlets in South Texas. Local papers across the RGV have been under similar pressures, grappling with declines in advertising revenue and subscriptions as readers transition to digital platforms. The loss of a community staple like La Feria News serves as a poignant reminder of these ongoing challenges.
However, opportunities may arise from this transformation. The RGV community might look towards developing new media outlets or platforms to continue the mission of delivering hyper-local news and fostering civic engagement.
A Moment of Change Amidst Broader Regional Developments
This milestone in La Feria coincides with other significant occurrences in the region. The recent November elections saw a strong Democratic showing, as socioeconomic pressures impacted voter sentiment—underscoring the need for informed local reporting of political developments.
Simultaneously, local sports teams like McAllen Memorial and McAllen High advance in the high school volleyball playoffs, showing that regional endeavors and accomplishments continue to thrive.
Looking to the Future
As the curtains close on a longstanding chapter, what lies ahead for journalism in the Valley? Adaptation appears vital. Publications may be forced to innovate with digital models or find novel ways to serve community interests effectively.
Moreover, the challenge extends beyond journalism into other fields facing funding difficulties, such as education and public services. Each sector, while distinct, shares the common cause of advocating for the community’s welfare amidst systemic changes.
Connecting with the Community
Valley residents mourning the loss of La Feria News are reminded of local initiatives fostering communication and support. Programs like KRGV’s Pump Patrol promote active sharing of resources and information, reflecting the community’s resilience and unity.
For inquiries or reflections related to the newspaper’s legacy, individuals are encouraged to reach out to the Bailey H. Dunlap Memorial Library or engage with local history forums and archive projects. Contact Landon Jennings for questions about the publication’s closure and possible archival contributions.
In essence, while the door closes on La Feria News, its imprint on the community—and South Texas at large—endures, challenging us all to remember, innovate, and unite in the name of shared narratives and forward-thinking.
