SHE IS: A Leading Voice for Women in Industry Transforms the Rio Grande Valley
On October 28, 2025, the Cambria Hotel in McAllen was the setting for a pivotal gathering: the She Is Women of Impact brunch. This event celebrated and empowered women in the construction and real estate industries, demonstrating the growing influence of Torrero & Salazar Garcia’s initiative, SHE IS, in advocating for women across the Rio Grande Valley (RGV) and beyond.
An Initiative by SHE IS and SHE IS YOU
The event, marked by insightful discussions and community collaboration, was organized by SHE IS and its nonprofit counterpart, SHE IS YOU. Founded in 2023 by Priscilla Torrero and Marie Salazar Garcia, SHE IS serves as a professional network designed to connect and elevate women in industries traditionally dominated by men, such as construction and real estate. Through a combination of events, workshops, and mentorship programs, it provides women with the tools needed to excel and lead.
In 2024, the mission of SHE IS expanded with the formation of SHE IS YOU, which focuses on offering scholarships and continuing education opportunities. Partnerships with institutions like South Texas College and the University of Texas Rio Grande Valley aim to open doors for women pursuing careers in construction, design, and real estate development.
Acknowledged for Impact
The significance of SHE IS’s work has not gone unnoticed. In 2025, the organization was honored with the Rising Star A/E/C Firm of the Year award by the LUNA Awards, a testament to its growing influence in empowering women within these fields. This accolade underscores the commitment of SHE IS to fostering leadership and innovation among women, challenging industry norms, and building a more inclusive future.
The SHE IS University Experience
Central to SHE IS’s efforts is their flagship event, SHE IS University. This annual conference is a comprehensive educational and empowerment experience that provides mentorship, training, and networking opportunities. Through SHE IS University, women in the RGV find inspiration and practical guidance beside industry leaders, furthering their growth and confidence in their chosen professions.
Voices of Leadership and Inspiration
At the Women of Impact brunch, moderated by Sarah Hammond, participants were treated to discussions from esteemed panelists recognized for their leadership: Rose Benavidez, president of Starr County Industrial Foundation; Maribel B. Guerrero, director of engineering and public works for the City of Brownsville; Hidalgo County Commissioner Ellie Torres; and Willacy County Commissioner Kelly Zamorano Alaniz. These women, representing various leadership roles, shared insights into their journeys and the power of community advocacy.
“It was a morning of inspiration, leadership, and meaningful community impact,” remarked Marie Salazar Garcia, co-founder of SHE IS. This gathering not only highlighted the achievements of women but also underscored the vital role they play in transforming their communities.
Impact on the Rio Grande Valley
The presence and influence of SHE IS extend beyond the immediate empowerment of women in construction and real estate. Its initiatives have profound implications for economic growth and community development in the RGV. As more women gain access to these fields, an increase in diverse perspectives and ideas can stimulate local economies, creating jobs and fostering a culture of innovation within the Valley.
Josefina Ramirez, an attendee and small business owner, noted, “Events like these inspire us to think bigger and strive for roles that were once out of reach. It’s about changing the narrative and making sure our daughters know their potential is endless.”
Continuing the Momentum
The momentum generated by SHE IS and its initiatives signals a promising future for gender equality in South Texas’s workforce. As the organization continues to forge strategic alliances and host events, it remains a beacon of support and a catalyst for change. Echoing this sentiment is a commentary by the co-founders post-event, emphasizing the mission “to empower, educate, and connect women through various initiatives.”
Future programs and collaborations with educational institutions are anticipated to further solidify the foundation SHE IS has built, potentially influencing policies and encouraging similar initiatives across the state and nation.
Getting Involved and Staying Informed
For those interested in joining this movement or seeking more information on available resources, SHE IS and SHE IS YOU offer multiple channels for engagement. Valley residents can participate in upcoming events or explore mentorship opportunities through the organization’s platforms.
For more information, may contact SHE IS directly via their website or social media profiles.
In conclusion, the rise of SHE IS as a leading voice for women’s empowerment in the industry not only transforms individual lives but enhances the broader RGV community. By challenging traditional boundaries and advocating for an inclusive approach to industry leadership, SHE IS positions itself as a pivotal force in reshaping both local and national landscapes for future generations.
